Regarding this aspect, having standardized, fast and performing procedures for the digitization of the catalog is fundamental.

This includes entering specific attributes on the product card, like materials, origin country, categories or size/color variants.

Pictures must also meet with specific characteristics like the model’s pose, the background color, the size, the position of the objects and the number of pictures.

That’s why picture creation is also a crucial process for the sellers in terms of time and costs. This process requires a high professional preparation for high quality pictures production, shooting management and deciding on how and if to shoot on models, ghost mannequins or bright cubes. To fulfill all of this a wide set and a diversified and expensive photographic equipment is necessary.

One of the most important parameters for marketplaces is the seller’s ability to fulfill 100% of the orders while avoiding “warehouse holes”. The maximum annulment rate tolerated is often only 1%, and after that the account gets reported and often banned.

That is why it is necessary to have cutting edge IT tools which are directly synchronized with the platforms, without having too many intermediaries for the data exchange. The acquisition costs of ready to use technologies is an additional expenditure which has to be considered in the management of the marketplace.

API are considered the best technology for integration with a sales platform. API (Application Programming Interfaces) are interfaces that allow applications to “speak” with other applications. They are at the base of various applications, services, websites, devices. These IT structures allow direct,uninterrupted,fast and safe data exchange between your management system and the marketplace.

But considering the complexity of the technology, it is necessary to entrust the development of integration to professionals. This is another heavy cost to be paid by the seller.

But if on one side, as we have said before, many hardships have to be faced by businesses to sell on marketplaces, on the other side, there are multiple positive aspects:

• Potentially infinite sales opportunities: millions of potential clients searching for your product. “Market visibility” is exploited to attract customers, there are no marketing costs.
• Defined sales fees: sales fees are defined but be careful of margins on every sale and hidden costs
• High credibility: Being in a marketplace, while respecting quality standards, allows to acquire relevance over time. But be careful! In the case of new accounts a lot of years of work and positive feedback are required.
• International visibility: you can easily sell worldwide, but it is often required to have a local office for returns.
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Goccia Group, with its over 20 years of experience, wants to stand as a bridge company to international markets through digitization and catalog distribution on all the best European marketplaces. Thanks to a unique in the world proprietary calculation algorithm, it manages to position products on the market while protecting prices and margins.

We want to help fashion brands and distributors to automate digital,commercial, distributive and logistic processes to an international level.

In addition to being already integrated with the best european marketplaces, Goccia Group also has agreements with couriers that are requested by the platforms, as well as a logistics network in various european nations.

Goccia Group has experience in management of sales volumes while respecting existing accounting principles and regimes With the entry into force of the OSS (One Stop Shop), our business has rapidly adapted by mechanizing the channeling of sales flows for the country of destination of the shipping In small words, the partition of distant sales in UE and in the rest of the world is easy and automatic!

You cannot land on a marketplace without having a structure which is organized, fast and performing in every sector.

Goccia Group’s team of professionals has been organized and specialized for years in the account management on various industry marketplaces and can help you to sell from day one, thanks to the following divisions:

• Digitization
• Logistics and Storage
• Customer Care
• Shippings
• IT Development
• Active and internationally relevant sales accounts
• Marketing
• Photos and Videos
• Statistics and Accounting